In an attempt to woo voters India’s Samajwadi Party has launched its own perfume, with the scent’s notes of saffron and sandalwood supposedly evoking images of socialism.
Speaking on Tuesday, the party’s president, Akhilesh Yadav, said the fragrance, named the Scent of Socialism, was intended to embody the spirit of their left-wing politics.
According to Indian media, the perfume took two scientists four months to create. They gathered 22 ingredients from across the country, including rose, jasmine, sandalwood, and saffron, and experimented with various combinations before deciding on the final fragrance.
Asked about the aims of the scent, Yadav said, “When people use it, they will smell socialism. It will end hatred in 2022.”
In photos shared online, party faithful can be seen proudly holding the boxed perfume. Its packaging features an image of Samajwadi’s leader, their red and green signature colors, and their logo, a bicycle.
समाजवादी पार्टी के राष्ट्रीय अध्यक्ष एवं पूर्व मुख्यमंत्री श्री अखिलेश यादव ने आज यहां कहा कि पिछले चुनावों के समय मतदाता सूची में जोड़े और काटे गये नामों का विवरण चुनाव आयोग से मिल जाता था लेकिन इस बार ऐसी सूची का प्रकाशन नहीं किया जा रहा है।https://t.co/xJKG4xJgNH pic.twitter.com/qv73CwGFBP
— Samajwadi Party (@samajwadiparty) November 9, 2021
— AgentVinod (@AgentVinod03) November 9, 2021
Samajwadi, the main opposition party in Uttar Pradesh, has reportedly told its members to fragrance themselves with the scent before attending public meetings.
Uttar Pradesh Deputy Chief Minister Dinesh Sharma has dismissed the perfume’s launch as a cheap stunt. “The smell of hatred, communalism, appeasement, criminality, and corruption will not be removed from the previous governments by any fragrance,” Sharma said on Wednesday, referencing Samajwadi’s term in state governance.
If you like this story, share it with a friend!