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COLUMN: Small Business Saturday Should Be More Than a Marketing Campaign On The Holidays

delighted black female barista serving coffee in cup in cafe

Photo by Andrea Piacquadio on <a href="https://www.pexels.com/photo/delighted-black-female-barista-serving-coffee-in-cup-in-cafe-3796810/" rel="nofollow">Pexels.com</a>

By Amaury Abreu, Q Hubo News Founder

Lately I have become more aware of the national campaign of small business Saturday, I did not come aware of this campaign until this year, now I do not know why I was not aware of this before as this “celebration” has been going on for years. “Small Business Saturday started as a campaign launched by American Express on Nov. 27, 2010, to help small businesses gain exposure and to inspire consumers to shop within their own communities during the holiday season. The day became official in 2011 when Washington State mayors, governors, senators and President Obama shared their support for Small Business Saturday. “(Farm Bureau Financial Services). What I have come to learn about this celebration is that it mainly happens around the holidays; I do not know about you but I think Small Business Saturday should be more than a holiday season that happens each year, we should celebrate small businesses all year long.

Small businesses need us and we need them and celebrating them should be more than a season every year, this celebration should be part of our culture. Central Pennsylvanians have plenty of beautiful businesses that make our lives better. Without small businesses our lives would be without the joy that we get from being able to go out and spend time with our families through the lens of these enterprises. We should shop locally because doing so helps our community improve and become a safe place for all. Our economy goes beyond Wall Street, Main Street needs us. Main Street are those mom and pop shops businesses that open day in and day out to serve us in a way that a big corporation can’t.

American Express, the company who started this campaign, invested $200 Million to support small businesses. As a local newspaper, we are committed in collaborating with small businesses in order to improve our local community. Q Hubo News is interested in learning the stories behind the local businesses that exist around us in central Pennsylvania. We need to highlight the small businesses and we are committed to centering the voices of small business owners. If you are a business owner, send us your story to info@qhubonews.com to obtain a potential highlight on our newspaper website and print.

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