Michelle Tigard Kammerer Named Amazon Music’s Head of Country Music

Michelle Tigard Kammerer is set to join Amazon Music as head of country music, beginning Oct. 18. Kammerer succeeds Kelly Rich, who exited the company at the end of August. Kammerer will be based in Nashville and will report to Amazon Music’s global head of artist and label relations Andre Stapleton.

“Music touches every part of our lives, and it is what drives us all. In my previous roles, we did incredible things for our roster of artists, creating meaningful partnerships along the way,” Kammerer said in a statement. “At Amazon Music, I’m thrilled to have the opportunity to build upon the strong foundation created by Kelly Rich and Emily Cohen as the new head of country music.” Cohen serves as principal country music curator for Amazon Music.

Kammerer launched her career at Creative Artists Agency, before joining Country Radio Broadcasters as senior director of brand marketing and strategic partnerships. In 2014, she helped re-launch Dot Records under Big Machine Label Group and was named national director of marketing and promotion. In 2017, Kammerer transitioned to the label group’s BMLG Records as senior national director of marketing and promotion, where she worked with artists including Florida Georgia Line, Brett Young and Lady A. She has also served on the board of directors for the Women’s Music Business Association, Society of Leaders in Development, Women Rock for the Cure and on the Country Radio Seminar Agenda Committee.

Amazon Music recently shared that its Country Heat brand, which includes the Country Heat playlist, Country Heat radio station, and the recently launched Country Heat Radio in DJ Mode, has surpassed 13 billion streams in the United States since its bow, according to new data from the digital service provider. Additionally, from 2017 through 2020, streams on Amazon Music’s Country Heat radio station have quadrupled.

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