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Newcomer Blessd Inks Global Deal With Warner Music Latina: Exclusive

Warner Music Latina has signed an exclusive worldwide distribution and licensing agreement with upcoming Colombian artist, Blessd, Billboard can exclusively announce today (Oct. 4).

In addition, the exclusive deal, which is an alliance with JM World Music and Cigol Music, will include a “crafty, all-party proposal that will bring the artist’s music globally.”

“Blessd is undoubtedly Colombia’s next musical urban star,” Gabriela Martinez, managing director at Warner Music Latina, said in a statement. “At Warner Latina we are very excited to be part of this project and take it to the next level.”

Dr. Velasquez, who signed Blessd to JM World Music in 2019, added: “JM World Music and Cigol Music see in Warner Mexico and Warner Music Latina an opportunity for team growth.”

“Everything that is happening in my career is very important to me,” the 21-year-old artist said in a statement. “I feel that the alliance with Warner Music Latina is a new beginning and I feel very confident to have the backing of a company like this. The idea is to project bigger and bigger goals and work as a team with the best.”

Part of Colombia’s new wave of hip-hop and reggaetón artists, the artist born Stiven Mesa Londoño in Antioquia, Medellín broke out during the global pandemic, releasing viral hits such as “Imposible” and “Hace Tiempo.” A promising singer-songwriter, who can gracefully go from freestyle to a chanteo to singing, he has already collaborated with artists such as Maluma, Piso 21, Ovy on the Drums, and The Black Eyed Peas. The former Billboard Latin Artist on the Rise credits reggaetón veteran Arcangel and Venezuelan rapper Akapellah as his biggest source of inspiration.

He continued: “All my achievements are in the hands of God and in prayer, I always ask that my songs be heard in all corners of the world and that my team is always blessed. From today on, I have the Warner, JM, and Cigol shirt on, because working hand in hand with the Lord everything is possible.”

The signing announcement comes on the heels of his first-ever international fall tour, kicking off Nov. 4 in Europe. Blessd’s upcoming studio album, Hecho en Medellín, is scheduled to launch on Oct. 27 under Warner Music Latina and features collaborations with Arcangel, Justin Quiles, Myke Towers, and more.

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